SanRemo is an established Italian textile brand which saw its birth in the wake of the great Italian post-war economic boom. An important part of the national textile industry, San Remo has contributed over the years to the history of the Made in Italy brand across the world. With the launch of the new site, and the establishment of a digital strategy, Inghirami Group is preparing to deal with the “Third industrial Revolution” that will see more and more people across the globe connected to the web. A great opportunity of showcasing products in a globalised world.
The San Remo brand is inextricably linked to a name, that of the Comunello brothers, the five brothers who in 1950 gave birth to the Company Industry Comunello s.n.c.
A story of street traders and laborers of a tiny workshop, the Comunellos soon became small textile entrepreneurs and now the label of their products (hats, shirts and pants) saw the SanRemo brand imprented. The choice of this name came from the fact that in the early fifties in the Ligurian city of San Remo an important fashion show was held yearly and to the brothers it seemed appropriate to associate this event to their brand.
The “new” Confezioni Sanremo S.p.A. experienced enormous expansion in the sixties, that led her to become a leading company in Italy in the manufacture of outerwear.
Genesco acquires all the shares and became sole owner of San Remo S.p.A.
SanRemo is acquired by the Inghirami Textile Company group. A period of revitalization and re-launch of the brand follows in different national and international markets.
Presentation of the new Sanremo brand website marks a new process aimed at developing a digital strategy at 360 degrees in order to meet the growing demands of the international market.